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"The Business of Branding" Course
Section 1 - Let's Get Started
Welcome Business of Branding (7:40)
Section 2 - Puting it All Together
What is A Brand? (2:58)
Creating your Brand Plan (6:09)
Questions to ask Yourself Before you Get Started (20:03)
Building Your Brand's Personality (11:29)
What Does Your Vision Look Like? (9:36)
Branding Your Story (10:11)
Section 3 - Building Your Foundation
Your Brand's Style Guide (1:50)
Creating Your Logo (8:03)
Selecting Your Font (14:25)
Creating The Mood (10:11)
Choosing Your Colors (28:49)
Section 4 - Becoming Tangible
Deciding on Merchandise (3:06)
How to Become Easily Recognizable (15:00)
Creating Your Website (8:17)
Section 5 - Building to Last
How to Build Trust
Convert Your Followers (7:06)
Building Your Team
Resources (22:52)
Tools to Make Your Brand Run Smoothly
Homework
Bonuses
Bonus (Workshop) (73:14)
Deciding on Merchandise
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